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Monday, November 30, 2009

Why Do the Competitors Largely Miss the ILM Game

Despite recent market consolidation like Oracle’s acquisition of Primavera, the combination of PPM and enterprise resource planning (ERP) still misses key ILM market needs and falls short of a tightly integrated, web-based PBO triple-solution combination. Specifically, Proliance has a substantial edge over most of its competitors in this category in its combination of the following three areas:

1. It is a native, built from the ground-up service oriented architecture (SOA)-based platform application that already integrates PPM, scheduling, and facilities management on the same platform;
2. It has a well-developed Microsoft Office Business Application (OBA) strategy; and
3. It has made an early bet on Building Information Modeling (BIM).

While the first two advantages are debatable (i.e., many competitors can claim similar traits and strategies), it is the latter one that is truly differentiating. Namely, designing buildings and facilities using data-rich BIM is taking hold in the marketplace. BIM can be described as a design methodology that results in a digital three-dimensional (3D) model.

This model represents the following three key facets: 1) a facility’s geometrical and spatial relationships, 2) building systems and components, and 3) properties of specified equipment and materials. To visualize BIM as part of a technology solution, imagine a 3D visual interface that sits on top of a database of information that describes all of the elements within a building.

In other words, BIM is the new digitized way to gather necessary models. It starts with the conceptual design, iterative designs, architectural BIM, structural BIM and mechanical, engineering & plumbing (MEP) BIM in the “Plan” phase, to end with the as-built model, as-built equipment, and the complete virtual building in the “Operate” phase.

Still, BIM also provides value on the “Build” phase in PBO – and brings a host of analytic, reporting, view (visualization), and modeling capabilities (e.g., construction sequencing, 4D modeling, clash detection, fabrication BIM, spatial BIM installation, etc.). This allows companies to view potential problems, issues, challenges, and plan for unique circumstances before building any infrastructure.

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